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Marketing Mix
Product.
Every product has a story to tell and nothing overpowers the true emotions of a carpenter’s delight to carve our products and give them versatile looks for your home. Akar produces a wide range of plywood products to suit the specific requirements, in both, industrial as well as domestic sectors of the market. To support its philosophy of providing value-added products, a versatile gamut of products are curated uniquely, with increased stability and high impact resistance to viruses and other termites.
Plywood is tailored to suit an extensive array of applications, and here, our products include:
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Akar Platinum Club (BWP Grade Plywood)
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Akar Pro (BWR Grade Plywood)
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Akar Eco-Plus (MR Grade Plywood)
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Film Face Shuttering Ply
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Flexi Ply
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Flush Door
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European Pine Blockboard
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Akar Suraksha
Price.
Consequent to the superior raw material and additional processing incorporated in the manufacturing of Akar Plywood, the pricing of our ply is done in such a way that it falls under the affordable range. Plywood is a fair option, that is not only versatile but also holds the beauty of wood. We use state-of-the-art technology and the additional perceived value, arising out of such an investment suffices the quality, making the customers willing to retain loyal to Akar’s products.
It’s not about what you pay, it’s about the value you get! At Akar, we follow this aphorism.
Place.
Akar’s products are sold through exclusive retail outlets, which are either owned by the company or agents representing the company. In some regions in the South of India, established dealers/ wholesale dealers are appointed to increase the availability and reach of the product to the end consumer.
The focus is given to the adage, ‘right message for the right people at the right time’.
Promotion.
Akar believes in listening to the customers, not the competitors. With the digital era, promotion takes its tide over to the social media channels like Instagram, Facebook, and LinkedIn to grow the online presence of the brand. This is amalgamated with the traditional approaches like hoardings, billboards, pamphlets, and customized brand kits to make the brand’s notoriety inevitable.
